Senior Product Marketing Manager at Max Drive

Advertisement

About "Senior Product Marketing Manager at Max Drive "

Max Drive is a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. We want to get people and goods to their destinations hitch-free. It is personal for us because we understand the frustration of epileptic transportation. We are making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators.

We are recruiting to fill the position below:

Job Title:

Senior Product Marketing Manager at Max Drive

Job Location:

Lagos

Job Type:

Contract Jobs

Job Description

 

  • Working with the Product team, you will develop an annual marketing plan that supports the business’ Product scale goals and objectives
  • This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns that will enable their achievement
  • With the support of the MAX internal team and agency partners – the plan will provide a 360 degree, through-the-line support for MAX’s product growth, and cover digital, field marketing and communication / PR interventions
  • Evaluate growth options, assess new opportunities, and identify bottlenecks. This includes turning strategy into cross-functional aligned tactics
  • Prior to deployment, you will lead efforts to test and validate product marketing messaging through methods such as focus groups, interviews and A/B testing
  • You will also conduct competitive research and analyze their product, marketing and distribution strategies – to ensure MAX’s positioning stands out and is competitive
  • Serve as the primary custodian of the MAX product marketing data dashboard, providing end to end tracking of the performance of our user acquisition funnel
  • Oversee implementation of marketing automation, marketing analytics, and high-performance marketing tools
  • You will play the leading role in developing and executing integrated marketing campaigns aimed at advancing the objectives outlined in the annual marketing plan
  • You will develop and implement a marketing campaign framework for the company, outlining the seasonal recurring campaign windows, as well as the approach for more opportunistic plays when these are available
  • On the digital front, you will ensure MAX has a highly effective digital marketing funnel that generates high quality leads that convert to users at targeted rates
  • On the experiential / field marketing side, you will direct the activities of MAX’s partner agencies to generate high levels of awareness and foot traffic to activation points, converting relevant prospects into leads
  • Finally, working with agency partners and directly with our in-house creative team, oversee the development and deployment of high quality and high performance marketing materials and their placement in relevant media
  • Throughout campaign execution, be ultimately accountable for the marketing budget invested and on demonstrating return based on agreed metrics
  • Manage a growing team of marketing professionals as well as relevant agencies
  • Work cross-functionally with Product, Operations, and Growth teams
  • Ensure that the product and executive team have a shared vision of how the product is and evolves in the future
  • Lead customer-centric thinking and craft programs to address and retain target market
  • Motivate, develop and inspire an enthusiastic team to achieve remarkable results
  • Implement a systematic 1 on 1 feedback and performance review system
  • Coach team members to deliver exceptional results
  • Build and grow exceptional teams by hiring, onboarding, coaching, and enabling them to bring products to market.

Job Requirement

  • Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or other relevant field
  • At least 8 years in the field of marketing, dealing specifically with product marketing, with accountability for lead generation and revenue
  • Vast experience in the creation and execution of high performing marketing campaigns – including digital, field and mass media marketing
  • Ability to work in a global context – Previous experience working in high-impact environments is preferred
  • Proven track record of engagement with C-suite stakeholders
  • Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams
  • Past track record of recruiting and developing a high performing team
  • Passionate about customers and demonstrated experience at building strong relationships
  • Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.

How to Apply

Interested and qualified candidates should:
Click here to apply online

DEADLINE:

Not specified.
Share this job:
Advertisement

Latest Jobs In Nigeria

Advertisement

Post Your Job

Use the button below to post your jobs for FREE.

Advertisement
Advertisement

Jobs by Date

Filter post by date

Advertisement

See all Job Categories

Search jobs by categories here.

Categories
Advertisement