Senior Product Marketing Manager at Max Drive


About "Senior Product Marketing Manager at Max Drive "

Max Drive is a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. We want to get people and goods to their destinations hitch-free. It is personal for us because we understand the frustration of epileptic transportation. We are making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators.

We are recruiting to fill the position below:

Job Title:

Senior Product Marketing Manager at Max Drive

Job Location:


Job Type:

Contract Jobs

Job Description


  • Working with the Product team, you will develop an annual marketing plan that supports the business’ Product scale goals and objectives
  • This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns that will enable their achievement
  • With the support of the MAX internal team and agency partners – the plan will provide a 360 degree, through-the-line support for MAX’s product growth, and cover digital, field marketing and communication / PR interventions
  • Evaluate growth options, assess new opportunities, and identify bottlenecks. This includes turning strategy into cross-functional aligned tactics
  • Prior to deployment, you will lead efforts to test and validate product marketing messaging through methods such as focus groups, interviews and A/B testing
  • You will also conduct competitive research and analyze their product, marketing and distribution strategies – to ensure MAX’s positioning stands out and is competitive
  • Serve as the primary custodian of the MAX product marketing data dashboard, providing end to end tracking of the performance of our user acquisition funnel
  • Oversee implementation of marketing automation, marketing analytics, and high-performance marketing tools
  • You will play the leading role in developing and executing integrated marketing campaigns aimed at advancing the objectives outlined in the annual marketing plan
  • You will develop and implement a marketing campaign framework for the company, outlining the seasonal recurring campaign windows, as well as the approach for more opportunistic plays when these are available
  • On the digital front, you will ensure MAX has a highly effective digital marketing funnel that generates high quality leads that convert to users at targeted rates
  • On the experiential / field marketing side, you will direct the activities of MAX’s partner agencies to generate high levels of awareness and foot traffic to activation points, converting relevant prospects into leads
  • Finally, working with agency partners and directly with our in-house creative team, oversee the development and deployment of high quality and high performance marketing materials and their placement in relevant media
  • Throughout campaign execution, be ultimately accountable for the marketing budget invested and on demonstrating return based on agreed metrics
  • Manage a growing team of marketing professionals as well as relevant agencies
  • Work cross-functionally with Product, Operations, and Growth teams
  • Ensure that the product and executive team have a shared vision of how the product is and evolves in the future
  • Lead customer-centric thinking and craft programs to address and retain target market
  • Motivate, develop and inspire an enthusiastic team to achieve remarkable results
  • Implement a systematic 1 on 1 feedback and performance review system
  • Coach team members to deliver exceptional results
  • Build and grow exceptional teams by hiring, onboarding, coaching, and enabling them to bring products to market.

Job Requirement

  • Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or other relevant field
  • At least 8 years in the field of marketing, dealing specifically with product marketing, with accountability for lead generation and revenue
  • Vast experience in the creation and execution of high performing marketing campaigns – including digital, field and mass media marketing
  • Ability to work in a global context – Previous experience working in high-impact environments is preferred
  • Proven track record of engagement with C-suite stakeholders
  • Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams
  • Past track record of recruiting and developing a high performing team
  • Passionate about customers and demonstrated experience at building strong relationships
  • Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.

How to Apply

Interested and qualified candidates should:
Click here to apply online


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