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PDF] The impact of value equity and brand equity on loyalty : an empirical investigation in retail banking | Semantic Scholar
Measuring Brand Equity | SpringerLink
Measuring Brand Equity Across Products and Markets | PDF | Brand | Business Economics
Brand Evaluation Systems. Three Brand Measurement Strategies Brand Equity – brand assets (or liabilities) linked to a brand's name and symbol that add. - ppt download
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Measuring Brand Equity
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CHAPTER ONE
Measuring brand equity
Young consumers insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image
Measuring Brand Equity | SpringerLink
What Is Brand Equity & How to Build, Maintain & Measure It
Why You Need to Measure Brand Equity - and How to Do It
