Marketing & Communications Officer at a Leading International Boarding School

• Support the VP Student Affairs with regards to marketing activities
• Market the school through various channels with the objective of achieving annual student intake projections. These channels will include:
  • Present to potential parents and students at identified feeder schools
  • Presentations and representation at relevant educational and other fairs and exhibitions.
  • Identification of target parent clusters and marketing the school accordingly
  • Marketing the school nationally and internationally to identified feeder schools – in person and through other means of direct communication.
  • Webinars for international prospective parents and students.
  • Preparing and delivering content for marketing presentations. In addition to physical presentations, responsible for preparing presentations in other formats such as video for online use and for marketing to remote or distant target schools and parent groups.
• Responsible for building relationships with target feeder schools and Parent Teacher Associations of such schools.
• Generating and maintaining a database of necessary industry contacts for marketing purposes.
• Production of marketing and informational communications such as newsletters for delivery through various platforms including email and social media.
• Ensuring that Key School Information (KSI) such as core values, student population, staff strength, academic performance highlights, curricular offered, facilities and school’s physical size are easily accessible on all the school’s platforms.

Communications:

• Report to the VP Student Affairs on the issue of media relations, media campaigns and other promotional activities.
• Manage the school’s social media communications, write and edit content for the school’s website and social media (e.g. Instagram, Facebook, LinkedIn, etc.) and ensure that all information on all platforms is current and relevant.
• Create and produce internal newsletters for the school.
• Write, edit and distribute various types of content – press releases, news articles, marketing material and other types of content to enhance the positive image of the School to the general public.
• Assist in planning and organising media launches for key school events.
• Contribute to development of guidelines, policies and manuals that can guide programs, systems improvement initiatives and overall decision making by higher management in respective areas of expertise.
• Establish strong linkages with relevant Media/News/Communications activities.
• Record events (videos & photos) in school for Communications platforms.
• Document and store all school’s activities on video, pictures and reports.
• Develop project-wide communication strategies and program materials that promote the school’s initiatives and programs.
• Deliver written and verbal communications by designated deadlines.
• Keep the relevant sections of the school Website updated with regards to both examinations and admissions matters.
• To undertake additional responsibilities as directed by the VP Student Affairs or Management.

Key Performance Indicators:

• Timely Delivery of Reports
• Production of concise and informative documentation
• Increase in Website Traffic and Engagement
• Efficiency in Information Preparation
• Content creation across all relevant platforms.