Marketing Director at Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries.

We are recruiting to fill the position below:

Job Title: Marketing Director

Ref No: 825675
Location: Lagos
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time

Main Purpose of Job

  • To leverage a unique understanding of the market and consumer which will build brand equity and align  Nigeria long-term category and brand development strategies with the region. To deliver profitable returns through leading the development of brand and portfolio activation plans; support, guidance  and coaching regional Sales/Key Distributor marketing teams.

Main Responsibilities

  • Assist in the development of  long-term Brand Strategy Reviews aligned to sector & regional business strategy
  • Lead development of Brand Operating Plans for Nigeria region aligned to Brand Strategy Reviews
  • Secure divisional support for Brand Operating Plans
  • Provide support for Sales/Key Distributor BTA’s ito executing BOP’s and developing consumer insight
  • Monitor brand equity across the region to ensure alignment to strategies/plans
  • Manage and monitor the research processes – provide specialist support in the area of consumer research and insights across the division
  • Identify opportunities and monitor brand development within the portfolios
  • Monitors all marketing initiatives within the brand group across all aspects of the mix to ensure alignment to strategy, response to market dynamics and consumer needs
  • Deliver brand group profitability
  • Applies creative judgment in assessing consumer communication
  • Ensures all Marketing processes and the KC Way are applied and implemented as appropriate
  • Manages the Agency relationship to deliver the best creative results
  • Manages (CFT) Cross Functional relationship, ensuring communication and involvement as required
  • Establishes portfolio mix requirements in terms of price, packaging and ensures alignment across brands/sub-brands
  • Ensures channel opportunities and constraints are identified, managed and influences to deliver profit

Qualifications and Experience

  • Brand building: purpose, big ideas, marketing strategy, transformative content
  • Lead transformational growth through expansive thinking beyond what is existing
  • Embed strong external focus – consumer understanding
  • Strong acumen in leveraging digital as a way to build stronger smarter relationships with consumers
  • Proven success leading the development and execution of commercial programmes that deliver exceptional sustained results.
  • Strong analytics, able to stand back and evaluate data, a rigorous and creative approach to problem-solving.  Has the capability to transform it into actionable strategy which is measurable.
  • Exceptional leadership skills with an extensive track record of building successful results-oriented and high-performing teams.
  • A track record of bringing out the best of people
  • Elevating marketing capabilities in the organization
  • Experience of working in partnership with Sales as part of a Commercial team which is financially disciplined for-profit achievement.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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