Duplo is building the platform to power the next generation of financial services. Our mission is to help companies expand financial access for all. Our simple and powerful banking-as-a-service API helps companies quickly launch financial products.
We are recruiting to fill the position below:
Job Title: Head of Growth
Location: Lagos (Remote)
Employment Type: Full-Time
- We are looking for an exceptional Growth Marketing Leader who will work with Duplo’s Leadership Team and own the end-to-end growth strategy, execution and optimization.
- The ideal candidate is a data-driven, user-focused marketer, who can both think strategically and dive into details.
- You will be equipped with the resources to take ownership and build a world-class growth engine for Duplo.
- The Head of Growth will be responsible for leading Duplo’s Growth and Marketing Team, owning aggressive growth goals, setting the strategy, and hiring and managing a high-performing team.
As Head of Growth, you will:
- Build and own Duplo’s growth model
- Crunch data to understand prospective customer behavior and transform those insights into prioritized growth initiatives across AARRR metrics
- Work closely with our Sales Team and be responsible for optimizing their tools, target lists and in other ways enable sales to be successful
- Work closely with our Customer Success Team and build the digital flows we need to ensure customer success (implement marketing automation tools, NPS tracking, health scores and more)
- Launch marketing initiatives on Linkedin, and other channels to build a funnel of MQL`s (create adds, implement marketing automation and lead-scoring)
- Develop a deep understanding of our (prospective) users and their motivations
- Become an expert on our customer acquisition channels, funnels and marketing stack
- Own the marketing budget, and allocate optimally across tools and channels
- Identify and prioritize growth experiments – e.g. optimize existing channels, and discover new ones
- Establish a growth habit and culture of experimentation.
- Work with the team to prioritize and implement growth experiments
- Work closely with the Product Team to refine UX, copy, and messaging
- Steward Duplo’s brand and voice; ensure consistency in all our communication
- Manage, track and analyze key metrics to monitor customer acquisition, revenue/brand performance/engagement , customer retention and create strategies for improvement.
- Manage and continue to build the Growth/Marketing Team
Technical & Professional Requirements
- A Bachelor’s Degree from an accredited educational institution
- An MBA or other advanced degree (nice to have)
- 5+ years of marketing/growth/product marketing experience; 2+ years of experience leading a Marketing/Growth Team
- 2 years experience in SEO Marketing
- Proven experience in developing B2B growth and marketing strategies
- Proven track record of building, bringing to market, and scaling digital products and services
- Significant experience in marketing or user acquisition and growth experience proliferating digital products and services
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- A passion for growth marketing and driving customer adoption
- Experience working in a start-up environment desirable
Application Closing Date
Method of Application
Interested and qualified candidates should:
Click here to apply online