Head of Growth at Duplo

Duplo is building the platform to power the next generation of financial services. Our mission is to help companies expand financial access for all. Our simple and powerful banking-as-a-service API helps companies quickly launch financial products.

We are recruiting to fill the position below:

Job Title: Head of Growth

Location: Lagos (Remote)
Department: Marketing
Employment Type: Full-Time

Job Overview

  • We are looking for an exceptional Growth Marketing Leader who will work with Duplo’s Leadership Team and own the end-to-end growth strategy, execution and optimization.
  • The ideal candidate is a data-driven, user-focused marketer, who can both think strategically and dive into details.
  • You will be equipped with the resources to take ownership and build a world-class growth engine for Duplo.
  • The Head of Growth will be responsible for leading Duplo’s Growth and Marketing Team, owning aggressive growth goals, setting the strategy, and hiring and managing a high-performing team.

Responsibilities
As Head of Growth, you will:

  • Build and own Duplo’s growth model
  • Crunch data to understand prospective customer behavior and transform those insights into prioritized growth initiatives across AARRR metrics
  • Work closely with our Sales Team and be responsible for optimizing their tools, target lists and in other ways enable sales to be successful
  • Work closely with our Customer Success Team and build the digital flows we need to ensure customer success (implement marketing automation tools, NPS tracking, health scores and more)
  • Launch marketing initiatives on Linkedin, and other channels to build a funnel of MQL`s (create adds, implement marketing automation and lead-scoring)
  • Develop a deep understanding of our (prospective) users and their motivations
  • Become an expert on our customer acquisition channels, funnels and marketing stack
  • Own the marketing budget, and allocate optimally across tools and channels
  • Identify and prioritize growth experiments – e.g. optimize existing channels, and discover new ones
  • Establish a growth habit and culture of experimentation.
  • Work with the team to prioritize and implement growth experiments
  • Work closely with the Product Team to refine UX, copy, and messaging
  • Steward Duplo’s brand and voice; ensure consistency in all our communication
  • Manage, track and analyze key metrics to monitor customer acquisition, revenue/brand performance/engagement , customer retention  and create strategies for improvement.
  • Manage and continue to build the Growth/Marketing Team

Technical & Professional Requirements

  • A Bachelor’s Degree from an accredited educational institution
  • An MBA or other advanced degree (nice to have)
  • 5+ years of marketing/growth/product marketing experience; 2+ years of experience leading a Marketing/Growth Team
  • 2 years experience in SEO Marketing
  • Proven experience in developing B2B growth and marketing strategies
  • Proven track record of building, bringing to market, and scaling digital products and services
  • Significant experience in marketing or user acquisition and growth experience proliferating digital products and services
  • Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
  • A passion for growth marketing and driving customer adoption
  • Experience working in a start-up environment desirable

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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