Digital / Social Media Manager at HRBP Limited

HRBP Limited, also known as “Human Resource Business Partners” is a Human Resource Management Consulting company, focus on delivering human resource solutions for various sizes of organizations in areas of Talent Acquisition, Development, Management, Organization Planning, Development and Improvement. We provide full HR Consultancy service regardless of client headcount or location in Nigeria. We deliver customized HR Consultancy service for all sizes of organizations.

We are recruiting to fill the position below:

Job Title: Digital / Social Media Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

  • Using social media marketing tools to create and maintain the company’s brand.
  • Working with marketing professionals to develop social media marketing campaigns.
  • Interacting with customers and other stakeholders via the company’s social media accounts.
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

  • B.Sc / MS Degree in Marketing or a related field.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
25th February, 2022.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@hrbplimited.com using the Job Title as the subject of the email.

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