Digital Marketer at Zenith Technology Limited (ZTL)

Zenith Technology Limited (ZTL) is an integrated IT security and infrastructure management company. A wholly indigenous company was incorporated in May 1996, ZTI specializes in delivering solutions aimed at protection and sustainability of IT infrastructure and systems across businesses, government ministry, departments & Agencies (MDAs), families, individuals and the society at large.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Job Type: Full-Time

Job Brief

  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

  • Planning digital marketing campaigns, including Web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and Skills

  • BSc / MSc Degree in Marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
26th April, 2022.

Method of Application
Interested and qualified candidates should forward their CV to: recruitment@robertjohnsonholdings.com using the Job Title as the subject of the email.

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