Digital Marketer at Version One Travels

• he Digital Marketing Generalist should have a solid understanding of digital marketing principles, be well-versed in various digital marketing channels, and have experience in managing end-to-end digital marketing campaigns.

Job Description

• Prepare and carry out all digital marketing strategies, including email, social media, SEO/SEM, and display advertising campaigns.
• All digital marketing campaign performance should be measured, reported, and compared to objectives(ROI and KPIs).
• Create, establish, and sustaining our social media presence
• Analyze customer and user data.
• Discover trends and insights, then adjust spending and output depending on the knowledge.
• Assess the entire customer experience across all channels and customer touch points by using your strong analytical skills
• Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.
• Create and manage link-building and content marketing strategies.
• Develop engaging online content including blog articles, videos, graphics, and ads
• Monitor and analyze content click-through rates.
• Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.
• Manage and write copy for email and social media marketing campaigns, among others.
• Research advertising trends and competitors’ pricing and products
• Use Google Analytics, Google AdWords, and other relevant digital marketing tools
• Devise new ways of driving traffic to the company website/s.
• Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns
• Collaborate with Cross-Functional Teams, including designs, development, and sales to ensure cohesive brand Messaging and campaign execution.
• Stay up to date with the latest changes, online marketing trends, and best practices
• Keep marketing strategies up-to-date
• Monitor competition and provide suggestions for improvement
• Create content for posting on various digital Platform
• Manage and maintain our company’s social media profiles on platforms such as Facebook, Instagram and LinkedIn.
• Do report analytics to provide insights, key performance indicators and recommendations for optimizing Marketing strategies
• Work with your team to brainstorm new and innovative growth strategies.
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Passionate and willingness to learn about company products and services
• Attention to detail with excellent problem-solving and organizational skills
• Knowledge of Graphics, video, picture editing software would be an added advantage.