Customer Engagement With Tourism Brands: Scale Development and Validation - Kevin Kam Fung So, Ceridwyn King, Beverley Sparks, 2014
Interpreting Customer Engagement in the Marketing Discipline | springerprofessional.de
Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands - Document - Gale Academic OneFile
JTAER | Free Full-Text | Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
PDF] A higher-order model of consumer brand engagement and its impact on loyalty intentions | Semantic Scholar
Sustainability | Free Full-Text | Rethinking Sustainability Hotel Branding: The Pathways from Hotel Services to Brand Engagement
PDF] Exploring the process of customer engagement, self-brand connections and loyalty | Semantic Scholar
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media - ScienceDirect
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Frontiers | Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi
PDF) Examining the Mediating Effect of Customer-Brand Engagement on the Relationship between Brand Involvement and Brand Loyalty
PDF] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Semantic Scholar
Sustainability | Free Full-Text | Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
PDF) Demystifying Customer Brand Engagement: Exploring the Loyalty Nexus
Exploring customer brand engagement: definition and themes: Journal of Strategic Marketing: Vol 19, No 7
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands - Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks, Ying Wang, 2016
Customer engagement and social media: Revisiting the past to inform the future - ScienceDirect
PDF) Demystifying customer brand engagement: Exploring the loyalty nexus | Linda D Hollebeek - Academia.edu