Measuring Brand Equity | SpringerLink
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Brand Equity Model | Reviewing the Concept of Brand Equity
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22. Keller, Conceptualizing, measuring and managing customer-based brand equity (page 1-8) - Studocu
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PDF) Customer-based brand equity: a literature review
Keller (1993)Conceptualising, measuring, and managing customer-based brand equity - Conceptualizing, - Studeersnel
What Is Customer Based Brand Equity? | Brandalfblog
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Frontiers | Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy | SpringerLink
Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Kevin Lane Keller: 9780131201156: Amazon.com: Books
Artikel 2 Keller (1993) - Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Studeersnel
Economies | Free Full-Text | Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia
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Summary Keller, Kevin Lane (1993) “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - Brand Management - Stuvia US
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity by Cynthia Wang on Prezi Next
