Category Product Manager (Pharma & Nutraceuticals) at New Heights Pharmaceuticals Limited

• The Category Product Manager (Pharma & Nutraceuticals) role will report to the General Manager Business Development & Strategy with the primary role of managing the existing product line of the pharmaceutical organization, brand establishment and brand building and also new product launching and strategy for pipeline products and execution.

Responsibilities

• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
• Product Management in the pharmaceutical industry has to work with cross-functional teams like medical affairs, learning and development team, R & D team (Research & Development) in the process.
• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like website or app launch or webinar series, etc.
• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
• Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
• Product forecasting, New product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.
• Develop relationships with customers and prospects, gather and understand customer feedback on existing products and products in development and conduct effective interviews to better understand the context, pressures, complete understanding of the problems they need to solve to deliver the right solution.
• Ensuring compliance to regulatory requirements in the pharmaceutical industry and other agencies.