Assistant Marketing Manager at Lagos Business School (LBS)


About " Lagos Business School (LBS) "

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title:

Assistant Marketing Manager

Job Location:


Job Type:

Full time Jobs

Job Description

  • To focus on Marketing the E/MBA programmes, with a focus on the MBA and MMBA categories.

Key Job Roles and Responsibilities

  • Manage the social media platforms for MBA Marketing dept: Design and implement aspects of our digital marketing campaigns and advertising and execute the social media strategy.
  • Deploy web strategies, paid searches, email campaigns and innovative social media to improve awareness and increase recruitment success for EMBA/MEMBA/MMBA/MBA marketing.
  • Responsible for calling and following up on MBA/MMBA prospects to ensure they complete the application process before the end of each round.
  • Establish good rapport and build relationships with prospects. Follow through to conversion.
  • Database managements for intending and existing students: create new prospects records and daily updates of prospects records with information from front desk inquiry, phone call inquiry, email inquiry, referrals, and other sources. Excellent record keeping for transcripts.
  • EMBA and MEMBA Rounds of Applications: File and sort individual application documents for each round. Schedule applicants for interviews and LBS administered tests.
  • Respond to online enquiries within 48 hours.
  • Prepare reports on the marketing campaigns overall performance.
  • Support the Marketing manager in benchmark studies, research and competitive intelligence on competitive schools.
  • Any other specific or adhoc duty to be assigned by line manager from time to time on initiatives that support and promote the academic missions of the institution.

Job Requirement

  • B.Sc or M.Sc in Marketing, Sales or Business Development
  • MBA is an added advantage


  • Minimum of 4 years in a Sales, Business Development or Marketing position with proven metrics.
  • Digital marketing experience is a plus.
  • Marketing certification is an added advantage.

Competencies Required:

  • Knowledge of Customer Relationship Management systems and processes
  • Creative and innovative
  • Planning and organizational skills
  • Strong interpersonal/human relations skills
  • Excellent time management skills
  • Excellent oral, written communication and presentation skills
  • Ability to prepare and present business reports.
  • Knowledge of various social media platforms, best practices and website analytics is a plus.
  • High integrity, reliability and confidentiality
  • Experience in sales or marketing
  • Digital Marketing skills.

How to Apply

Interested and qualified candidates should send their CV to: using the Job Title as the subject of the email.


July 31, 2023
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